Bulgaria's
total market size for building materials, products, systems (component systems
and prefabricated construction) and technologies for residential and non-residential
construction is estimated to have been $287 million for 1999, representing
2.25% of Bulgaria's Gross Domestic Product (GDP). The U.S. market share
was approximately 4% ($4.2 million), which includes value-added products
but excludes the exports of wood–in-the-rough to Bulgaria.
Because of the relatively stable economic conditions in Bulgaria over the
past year, the building materials market has been expanding by 22%, and
will expand by a steady 12.5% over the near term. But the market can be
expected to grow even more over the long term when the economy strengthens,
along with the real estate market. Bulgaria's housing market is improving
and offers excellent opportunities for the U.S. suppliers of building materials
and great potential for the manufacturers of value-added products.
Traditionally, Bulgarian buildings are made from unreinforced brick with
concrete stucco, or more recently, from steel-reinforced concrete with brick
infill. Some buildings have concrete shearwall, but extensive renovation
of first floors of older buildings to create commercial space has resulted
in many "soft story" buildings that are more susceptible to collapse if
there were a strong earthquake. Bulgarian buildings are energy inefficient,
heavy, and take a long time to build. Wood and steel frame buildings are
almost unknown. This situation offers many opportunities to promote high-tech
American building materials based on advanced U.S. technology.
Keys to U.S. market growth are selection of an agent or distributor by the
U.S. company and market promotion to increase end-user awareness of new
technology and products on the market in comparison with the dominant European
competition and low-tech Bulgarian basic building products. The primary
hindrance to market expansion is a lack of funds and access to credit by
Bulgarian importers and end-users. Commercial Service Sofia's support of
this sector includes a buyers delegation to the annual International Builders
Show and organization of a U.S. pavilion at the spring STROIKO building
materials show in Sofia.
While Bulgarian production accounted for about 75 percent of the building
materials market in 1999, the Bulgarian building products industry is far
behind the U.S. standards. The Bulgarian building companies produce basic
building materials using cheap labor but they do not make any high-tech
value-added products, and cannot be a competitor in terms of quality and
technology. A good example are the privatized cement factories. Approximately
95 percent of their production is sold on the domestic market.
Third country imports, are mainly from Germany, Italy, France and Turkey.
They have very well-established dealer networks and hold 80% of import market
share. The potential end users of U.S. building materials and services are
the major construction and building companies like Siconco, Citycom, Glavbolgarstroy,
Ingstroy, Mostroy, Transtroy, and Magistrali which may prefer the better
quality and advanced technology of imported products. The key market access
issue is customs tariffs. U.S. companies have to pay higher import taxes
compared to importers from the European Union.
Best prospect residential building materials described in this report include
housing packages with Harmonized System (HS) code 9406 and other good prospect
products such as HS codes 4407 (lumber), 4408 (veneer sheets for plywood),
4409 (wood flooring), 4410 (particle board), 4411 (fiberboard), 4412 (plywood),
4418 (wood panels, windows, doors, shingles), 7324 (iron and steel bathtubs),
8403 (central heating boilers), 8481 (kitchen and bathroom faucets), 9403
(furniture including wooden kitchen cabinets) and 9405 (lighting). Other
best prospects include suspended ceilings.and steel-frame buildings.
Best prospect non-residential products covered by this report are HS codes
6806 (mixtures and articles of heat insulating, sound insulating or sound-absorbing
mineral materials), 6807 (petroleum bitumen or coal tar pitch), 6808 (panels,
boards, tiles, blocks agglomerated with cement, plaster or other mineral
binders), 6809 (articles of plaster or of composition based on plaster),
6810 (articles of cement, of concrete or of artificial stone, whether or
not reinforced), 6811 (articles of asbestos-cement, of cellulose fiber –
cement or the like), 6901 ( bricks, blocks, tiles and other ceramic goods
of siliceous fossil meals), 6903 (other refractory ceramic goods), 6905
(roofing tiles), 6906 (ceramic pipes, conduits, guttering and pipe fittings),
7308 (structures excluding prefabricated buildings of heading 9406 and parts
of structures for example bridges and bridge sections, lock gates, towers,
roofs, roofing frameworks, doors and windows, and their frames and thresholds
for doors, shutters, balustrades, pillars and columns of iron or steel;
plates, rods, angles, shapes, sections, tubes and the like, prepared for
use in structures, of iron or steel), 7507 (nickel tubes, pipes and tube
or pipe fittings for example couplings, elbows, sleeves), 7610 (aluminium
structures excluding prefabricated buildings of heading 9406 and parts of
structures), 7805 (lead tubes, pipes and tube or pipe fittings for example
couplings, elbows, sleeves).
A. MARKET HIGHLIGHTS AND BEST PROSPECTS
1. Market Profile
The size of Bulgaria's market for building materials is a function of the
number of annual starts of residential, commercial and industrial facilities,
plus the extensive renovation of older buildings, together with the many
plans for major government-funded infrastructure development including buildings,
roads, ports, airports, bridges and boarder crossings. This in turn is a
function of the condition of Bulgaria's economy and the ability of the government
and private companies and individuals to finance projects.
Reflecting the Bulgarian economy, the building materials market, including
both commercial and residential, declined over the past several years, but
rebounded in 1999, which was a boom year with a growth rate of 22% over
1998, reaching its total 1999 size of $287 million. The import
market is expected to grow by a steady 12.5% percent per year after 2001.
Imports from the United States comprised approximately 4% of the total market,
or $4.2 million for 1999. The outlook for U.S. imports over the coming several
years is for growth of 22% from 1999 to 2000, 16% from 2000 to 2001, and
10% thereafter.
There are thousands of building materials suppliers in Bulgaria. In the
Sofia region alone there are about 4,000 building and construction companies
registered. The construction and building sector is now one of the busiest
in the country. The strong and growing demand for construction materials
for housing, commercial and industrial projects is expected to continue
through the next decade.
The following tables give two breakdowns of revenues in the building and
construction sector:
The following tables give two breakdowns of revenues in the building and
construction sector:
|
Values
shown in USD$m
|
1997 |
1998 |
1999 |
| Total
revenue from building and construction operations |
39
|
71
|
623
|
| New
buildings and remodeling |
32
|
57
|
509
|
| Maintenance
and current repairs |
7
|
14
|
114
|
Values shown in USD$m
|
1997
|
1998
|
1999
|
| Total
revenue from building and construction operations |
39
|
71
|
623
|
| A.
Revenue from residential and non-residential buildings |
30
|
53
|
467
|
| 1.
Residential buildings |
11
|
25
|
200
|
| a.
New buildings and improvements |
9
|
18
|
160
|
| b.
New residential buildings |
8
|
16
|
149
|
| Improvement
of residential buildings |
1
|
2
|
11
|
| Additions
|
0.1
|
0.3
|
0.8
|
| Internal
improvements to residential buildings |
0.4
|
1
|
7
|
| External
improvements to residential buildings |
0.1
|
0.3
|
2
|
| General
modifications |
0.1
|
0.1
|
1
|
| Maintenance
and current repairs |
1
|
5
|
39
|
| 2.
Non-residential buildings |
19
|
28
|
267
|
| a.
New buildings and improvements |
12
|
21
|
193
|
| b.
New non-residential buildings |
8
|
16
|
115
|
| Improvements
to non-residential buildings |
4
|
5
|
78
|
| Maintenance
and current repairs |
7
|
8
|
74
|
| Revenue
from commercial and office buildings |
9
|
18
|
156
|
| Including
new buildings |
3
|
12
|
52
|
Note: the above statistics are unofficial estimates.
The approximate
cost of residential land in Bulgaria is $10 per square meter. The most
preferable lot size for single-family houses is between 500 and 1,500
square meters (about 6,000 to 16 000 square feet), so that land acquisition
costs for a house are in the range of $5,000 to $15,000. Even though this
is expensive to Bulgarian workers, who typically earn about $1,500 per
year, there is a substantial demand for such land. The purchase price
of floorage for new construction or for an existing residence, either
for a single-family home or for a condominium, is in the
range of $250 - $300 per square meter depending on the location. The average
size of a single-family home is 180 square meters, and in a typical apartment
70.
The ongoing privatization of Bulgaria's construction and building industry
will open the way for new building technologies to become established
on the Bulgarian market. The Ministry of Regional Development and Public
Works plans to privatize more than 90 percent of the existing construction
companies, selling 150 companies through 2001 - including 100% shares
in 120 of these companies. The Ministry wants to see more foreign investment
in those companies in the form of joint-ventures or other partnerships.
Good opportunities for U.S. companies lie largely in the residential sector.
At present the vast majority of imported housing materials is used in
the single-family housing market, including summer homes for wealthy Bulgarians,
although the multi-family market also has good future potential. There
is also a pent-up demand because of the lack of investment in physical
infrastructure including residential construction during the past ten
years since the end of the Communist period. For example, for a population
of about 8.5 million people, the number of completed dwellings during
the years 1997, 1998, and 1999 were only 7,452, 4,942, and 8,643 respectively.
The ratio of single family homes and condominiums (apartments in multi-family
buildings) is 1:6.
Demand for residential building materials will also increase because the
purchasing power of potential buyers is also expected to grow, due to
the expansion of Bulgaria's economy and the accompanying rise of personal
incomes. For these reasons, the number of Bulgarians who can afford to
buy a two-bedroom condominium of 70 square meters, which typically costs
$20,000 to $30,000 (even $40,000 in Sofia), is going up. Another contributing
factor is the anticipated decline of the current mortgage interest rates
of 16%.
The Bulgarian market is very receptive to U.S. housing materials. Many
Bulgarian companies are looking for new high tech products and technologies.
The number of inquiries from Bulgarian businesses wanting to import U.S.
building products is increasing. Some home builders are starting to use
the American-style platform-frame wood construction and prefabricated
housing. They prefer them for their different styles, superior energy
performance in Bulgaria's climate, soundproofing, tight insulation and
airtightness, earthquake resistance, and price-competitiveness compared
to the European products. U.S. companies can provide the widest variety
of products at a low cost to complement their strong export capacity.
In addition, U.S. companies can also provide advanced U.S. housing construction
techniques, which are key to lowering housing costs and shortening of
construction times. This in turn should increase the demand for U.S. housing
and building materials. Therefore, U.S. residential building materials
suppliers are very competitive and have good market potential.
To better penetrate the Bulgarian market, it is important to understand
the differences between Bulgarian and American lifestyles and land availability
and to be able to design a house to fit local tastes and needs. Differences
in lifestyles are predetermined by the economical, social and cultural
factors. Differences in land availability are determined by the newly
created, market-driven economy in Bulgaria and the growing real estate
market. Local tastes are dominated by the desire of nearly each Bulgarian
to possess a single-family house. The needs of the average Bulgarian are
driven by the possibility of owning a bigger home and the ability to afford
rising electric and heating costs. U.S. companies with a wide range of
products need merely to choose the right products for Bulgaria; little
adaptation of their products to the Bulgarian building market will be
necessary because the market is flexible. However, metric products will
achieve faster market penetration.
In addition to residential construction, substantial opportunities lie
in the commercial and industrial sectors. The former privatization funds
are offering for sale industrial buildings to small and medium sized enterprises
as well as land parcels between 4,500 and 9,000 square meters (50,000
and 100,000 square feet). Many of these buildings will need expensive
major renovations, which is why many investors prefer to acquire vacant
land or to scrap and build.
Specialized building materials will also be needed for the extensive renovation
and construction of hotels, especially as the Black Sea summer resorts
and mountain winter resorts are privatized by sale to largely foreign
investors. For example, renovation of resort hotels has been started by
German tour operator-investors such as Neckerman, TUI, ITS and the Spanish
Iberostar.
Bulgaria has a strategic geographical position on the border between Europe
and Asia and has the potential to be an important investment center for
companies in the region. Major construction work will soon begin in Maritsa
East 1 coal-fired power station by AES with a total capacity of 600 MW
and the renovation of four power plants by Entergy at Maritsa East 3 with
a total capacity of 840 MW. The building of the Vidin-Calafat bridge over
the Danube River and the construction of new passenger and cargo terminals
and a new, extended runway at the Sofia Airport are also planned as part
of the Stability Pact assistance to Bulgaria. Other major infrastructure
projects underway include a $100 million contract for the erection of
the Southern Bypass Highway which is expected to be signed shortly between
the Ministry of the Regional Development and Public Works and the Turkish
Holding Group Ceylan. The same group is involved in the construction of
a new 170 MW hydropower plant to start at the end of September 2000. Other
projects are the Gas Storage Facility at Chiren and the Trans-Balkan Oil
Pipeline. Sofia Municipality's award to International Water of the Sofia
water and wastewater system concession will result in major overhaul and
replacement of existing facilities. Major energy infrastructure facilities
will be rebuilt and rehabilitated such as at Maritsa East 1 and 3 thermal
power plants and Kozloduy Nuclear Power Plant Units 5 and 6. District
heating plants will increasingly provide electricity through cogeneration.
Private developers are building office parks and hotels.
Other factors which will affect the demand for building materials over
the next several years include plans for the reconstruction of the airports
in Varna, Burgas and Gorna Oryahovitza; the priority projects at the port
of Varna (grain and container terminal) and Burgas (Ro-Ro and Ferry terminal,
container terminal, new mole, bulk and general cargo terminal, liquid
and general cargo terminal, oil port – extension and reconstruction);
construction, reconstruction and extension of roads and railways; the
Sofia intermodal terminal; and the rehabilitation of the thermal power
plant in Varna with a total capacity of 1280 MW.
Up-to-date information on these and other major projects in Bulgaria,
as well as links to Bulgarian government information sources, can be accessed
on the Commercial Service Sofia website, http://www.usatrade.gov/bulgaria,
and from the websites of major international financial institutions including
the European Bank for Reconstruction and Development, the World Bank and
the European Investment Bank.
2. Statistical Data
Since no reliable data exists concerning the market size of imported building
materials used in the construction sector, the statistical data as to
import market and imports from the U.S. is based on best estimates compiled
from available data and industry sources.
 Values shown in USD$m
|
1999
|
2000
|
2001
|
Projected
Annual Growth
Rate
for 2 years (%)
|
| Import
Market |
96.8
|
118.5
|
148.1
|
12.5
|
| Local
Production |
221.3
|
254.9
|
274.7
|
5.0
|
| Exports
|
31.1
|
42.4
|
65.0
|
4.0
|
| Total
Market |
287.0
|
331.0
|
357.8
|
9.0
|
| Imports
from U.S. |
4.2
|
5.6
|
6.5
|
10.0
|
| Exchange
Rates |
1.82
|
2.02
|
2.00
|
|
Sources: National
Statistical Institute (NSI), Bulgarian Building and Construction Chamber,
Foreign Agricultural Service at the U.S. Embassy Sofia, other industry sources,
and Commercial Service Sofia estimates
Estimated Future
Inflation Rate for 2000 is 6.2% and for 2001 - 3.5%.
Last year's import market share is as follows: U.S.: 4%; Germany: 32%; Italy:
25%; France: 12.8%; Turkey: 10.5%; Greece: 9%; Other countries: 6.7%
3. Best Sales Prospects
The U.S. products which will have a very strong market position include
floor and wall coverings and accessories, suspended ceilings, wood paneling,
insulation, adhesives, cements, coatings, wooden and vinyl doors and windows,
door and window components, glass and glass products, iron and aluminum
components, metal and vinyl siding, sun-guard systems, granite, marble and
stone, paint and seals, electrical wiring, pre-fabricated building modules,
flooring, bathroom furnishings and accessories, kitchen furnishings and
cabinets, plumbing fittings and pipes, sanitary plumbing, taps and fittings,
ceramic tiles, roofing shingles, tiles and bricks (materials and components),
heating and ventilation equipment, air conditioning, refrigeration and cooling
systems, steel buildings and fabrications. Other potential imports from
the United States includes framing lumber, plywood, molding and fiberboard.
B. COMPETITIVE SITUATION
The most important competitive factors for establishing a good market position
in Bulgaria's building products sector are price, quality, financing terms
and promotion. Secondary factors are shipping costs and delivery schedules.
Other factor in the future may be ability to recycle products, as construction
site waste is becoming a significant environmental problem.
Imports account for 36% of Bulgaria's market for construction materials.
Bulgarian builders and architects are generally more knowledgeable about
the advantages of imported housing building products, and they are the ones
who usually make the decision to import. For builders and construction companies,
the important criteria used in determining which products and from whom
they purchase are price, quality, brand recognition, variety in design,
delivery lead time and after sales service.
1. Domestic Production
While Bulgarian production accounted for about 64 percent of the building
materials market in 1999, Bulgarian products are far behind U.S. standards.
Using inexpensive labor, Bulgarian companies produce basic building materials
such as cement, limestone, and bricks. But they do not make any high-tech
value-added products, and so cannot play any competitive role within the
market in terms of quality or technology.
The names of the leading producers are Ytong (German subsidiary) –
masonry bricks;
Gips PLC; Koshava – gypsum; Ival Ltd, Burgoplast, Dakton – doors
and windows, Den Blaven Bulgaria Ltd. – insulation materials; Espace
Ltd. – PVC pipes; ZMK – Karnobat, ZSK Devnia, ZPMS – steel
and metal constructions; Keramat JSC – Kaspichan and Keramik Ltd –
Panagurishte -- bricks and ceramic materials; Orgahim Ruse and Lakprom --
varnishes and paints; Terazid – adhesives, pastes and glues; Zavod
za varovik – Chernevo – limestone; and Holderbank (Switzerland)
- cement.
Some foreign companies have successfully participated in the privatization
of the building sector.
One good example is American Standard. The U.S.-owned multinational has
its largest production facilities for the European market in Sevlievo, in
central Bulgaria. At a total of three plants, one of which is a giant new
facility constructed in 1998 with a total floor area of 97,000 square meters,
the company produces ceramic fixtures such as sinks and toilets and metal
fittings such as pipes and faucets at an international quality standard.
Direct foreign investment in the building sector during the years 1997,
1998, 1999 was $41 million, $40 million and $77 million respectively. With
the exception of American Standard, these figures represent primarily European
investment. Knauf Gipsfaser Inc., a German manufacturer of gypsum products
and bricks paid $35 million to buy the Bulgarian building products company
Gipsfaser JSC in Vidin. The company produces drywalls under their own technology
proposed mainly for the local market.
The Bulgarian cement industry, consisting of six plants, has also received
substantial foreign investment. All have already either been sold to foreign
strategic investors, or are in the process of being sold. In November 1998,
the large Vulkan plant was sold to Ciment Francais (France) for $19 million.
Titan Cement (Greece) acquired a majority stake in Plevenski Cement Ltd.
in 1998 for $9 million. The plant, which has a 20 percent share of the market,
posted a significant profit in 1999. The Swiss company Holderbank paid $32.5
million for a 51 percent share of the cement plant in Beli Izvor and will
invest an additional $20 million in the reconstruction of the factory. Heidelberger
Cement of Germany made paid $6 million for the Zlatna Panega cement factory.
2. Non-US Country Imports
Imports from third countries accounted for 34% of the local market in 1999.
Germany, Italy, France, and Turkey are the leading sources of Bulgarian
imports of building materials, due to their modern products and technologies.
There is a strong competition among the European imports, and they have
well-established dealer networks.
The estimated value of third-country imports for 2000 of $112.9 million
is about 22 percent above 1999's $92.6 million. Between 2000 and 2001, third
country imports will increase about 25%. The projected average growth rate
for third country imports over the next few years is 10% to 15% per year.
The reason for this market trend is the growing economy and the future infrastructure
projects.
Well-known European suppliers to the Bulgarian market include Ytong –
masonry bricks; Rigips and Knauf-Gipsfaser -- drywall partitions, suspended
ceilings, wall and floor coverings; Laufen – ceramics; Baumit –
isolation materials, glues; Wuerth – mounting euipment; Onduline –
roofing materials; ARMSTRONG – suspended ceilings; Koemmerling –
PVC doors and walls. Henkel, Faber, Witex, Lin – suspended ceilings,
partition walls, lightning fixtures; and AKZO NOBEL – paint and varnishes.
Imports from third–country suppliers will grow over the short term
because of the strong interest among Bulgarian builders and end-users. Therefore,
U.S. manufacturers should develop advertising and promotional materials
to acquaint Bulgarian builders and homeowners with the advantages of U.S.
housing products.
3. U.S. Market Position
U.S. products maintained a 1% market share and a 4% import market share
in 1999. Overall, the low prices, advanced features and high quality of
U.S. building products should make them very competitive to the European
products that are dominating the local market, although they are mostly
unknown to dealers or end-users who are very familiar with the European
products. Price competitiveness is adversely affected, however, by higher
shipping costs and a substantial customs tariff differential compared to
European products.
Estimated imports from the U.S. for 2000 will increase approximately 33%.
Imports of U.S. building products for residential and non-residential use
are expected to grow over 16 percent in 2001 and then maintain current growth
levels up to 10 percent over the near term. While U.S. products are increasing
sales, they will be losing market share slightly due to the greater recognition
of European products in Bulgaria.
U.S. market growth will be primarily result from making U.S. products better
known to the Bulgarian market. The first step for U.S. companies is to find
a reliable distributor. Significant market promotion efforts include the
regular attendance by Bulgarian companies at the International Builders
Show, in part through participation in the annual Commercial Service Sofia
buyers delegation; participation by U.S. companies in the STROIKO building
materials exhibition, which commenced in 2000 with seven companies; and
greater awareness of U.S. building materials by the Ministry of Regional
Development and Public Works, the Bulgarian Building and Construction Chamber
and construction companies and home builders. Also, U.S. building materials
manufacturers should develop advertising and promotional materials to acquaint
construction companies, builders and homeowners with the advantages of their
building products, technologies and techniques. A good representative will
also use local newspaper advertisements to promote the availability of new
U.S. building technology.
It is very important for U.S. suppliers of residential building products
to learn about Bulgarian housing conditions, lifestyle, competitors, and
customer needs in the Bulgarian market. The best way to get acquainted with
the Bulgarian market is to participate in trade shows in Bulgaria, to meet
local companies and do comparisons with competing European competitors'
products.
Several U.S. building materials manufacturers are already selling successfully
to the Bulgarian market. Armstrong's suspended ceilings and Thermo Shield's
doors and windows are already well-known U.S. brands that benefit from high
consumer recognition and wide representation. Honeywell is also well-known
for its climate controls. Another example is the import of U.S. vinyl siding,
which is becoming increasingly popular in Bulgaria. GRIPS-PVC represents
the U.S. company VARIFORM in Bulgaria, which offers siding material and
accessories.
C. END-USER ANALYSIS
There are three main user groups of imported building materials:
- Governmental
and municipal entities (procurement for construction projects)- 24%
- Private-sector
building and construction companies - 67%
- Retail
end-users - 9%
Bulgarian end-users of construction materials are interested in obtaining
high-tech products and technologies such as energy saving products,
HVAC and energy management systems, manufactured and modular homes and security
systems. Other important factors affecting purchasing decisions for building
materials are quality, low price and after-sales service. Bulgarian home
builders and architects are generally more knowledgeable about the advantages
of imported housing building products than home buyers, and they are the
ones who usually make the decision to import.
Small- and medium-sized private sector companies work mostly as subcontractors
and home builders. For home builders, the important criteria used in determining
which products and from whom they purchase are price, quality, brand recognition,
variety in design, delivery lead time and after sales service.
D. MARKET ACCESS
1. Import Climate
a. Tariffs and taxes
There are no special requirements or regulations that hinder the import
of building products. Import duties range from 15 to 30 percent, and a value-added
tax (VAT) of 20 percent is applied to all imported products. There is a
tariff differential with products from the European Union, however, as Bulgaria
is moving toward zero tariffs for E.U. products in anticipation of joining
the European Union. At the same time, the tariffs for non-E.U. imports such
as from the United States will remain at the higher level.
b. Standards
Bulgaria's building materials standards apply to imports. There is no need
for identification codes, marking or labeling for any building products
entering the country. While materials must be tested and certified, Bulgaria
lacks the extensive testing facilities present in many other countries.
Materials from well-known manufacturers that have certificates from
the country of origin (including the United States and the European Union)
appear to be accepted. The State Agency for Standardization and Meteorology
and some laboratories issue certificates, testing protocols and technical
specifications, in compliance with the standard regulations for testing
of building materials under the supervision of the Ministry of Regional
Development and Public Works. However, since September 2000, many Bulgarian
regulations have lost their mandatory force and are being replaced by European
Union standards. For additional information, U.S. companies may contact:
Ministry of Regional Development and Public Works
Ms. Violeta Angelieva
Head of European Integration and Harmonization with the European Rules and
Technical Regulations Department
17-19, St.St. Cyril and Methodius Street
1000 Sofia
Tel: (359-2) 988-3177; (359-2) 9405-580
Fax: (359-2) 987-2517
E-mail: Vangelieva@mrrb.government.bg
In addition, all requirements for environmental safety of the Ministry of
Environment and Waters must be complied with. For further information, contact:
Ms. Evdokia Maneva, Minister
Ms. Tzvetanka Kostadinova, Project Cxoordinator Environmental Monitoring,
Control & Health
67 William Gladstone Street
Sofia 1000
Tel: (359-2) 882-577; (359-2) 8472-2000; (359-2) 940-6531
Fax: (359-2) 986-2533; (359-2) 940-5444
2. Distribution/Business Practices
The most common distribution routes for the import of building materials
are:
- U.S. manufacturer
to Bulgarian agent (distributor) to Bulgarian construction companies,
homebuilders and end-users
- U.S. manufacturer
to U.S. consolidator to Bulgarian construction companies, home builders
and end-users
Also a technology and training system can be developed to support an authorized
builder/dealer organization operating under a trademark licensing agreement
which would build Bulgarian consumer name brand recognition.
To cut transportation costs and to be compatible on the market, it is
necessary to import advanced U.S. home construction techniques and not
just building materials. At the initial stage, it may be necessary to
invite American housing experts to build houses and to demonstrate the
new technology to Bulgarian business partners and their employees as well
as to organize seminars, lectures and conferences. In contrast to the
United States, where low-cost, ready-made home plans sold in book stores,
whose blueprints can even be purchased by mail, are very popular, in Bulgaria
most plans are custom-drafted from plans developed by the housing company's
in-house architects based on customer's preferences. The Bulgarian builders
have therefore to learn the new techniques and technologies in order to
apply the new materials.
Like selling any new or unfamiliar product, no matter what the quality
or durability in fact, it is essential to demonstrate that the customer
will not face unsolved problems after purchase. That is especially true
in selling homes since Bulgarian homeowners often do not perform routine
maintenance or repairs that in the United States are considered the homeowners'
responsibility. It may be necessary for Bulgarian importers or builders
to provide an extended warranty, determined by the U.S. housing products
suppliers. It will also be desirable to hold seminars on a regular basis
to teach Bulgarian home builders American building methods and techniques.
3. Financing
The most common method of payment is 100% prepayment, as by letter of
credit, for at least the first delivery.
As importers are mostly thinly capitalized small- to medium-size companies
with little access to credit financing due to uncertain economic conditions
and an underdeveloped banking and credit system, industry sources strongly
recommend that U.S. suppliers require prepayment, especially with the
first transaction. But prepayment requirements could put a U.S. company
at a competitive disadvantage to their European competitors, who are more
willing to grant credit based on existing commercial relationships with
their customers.
The difficulties that Bulgarian building companies face when seeking financing
are daunting although the current single- and multi-family housing price
range is attractive for the Bulgarian consumer. However, construction
and mortgage financing remain inadequate due to a lack of reliable credit
reporting information. The emergence of a viable mortgage banking system
will bring more homes within reach of thousands of customers and with
that we can expect a potential growth of the need for new U.S. building
materials.
At this time, with the exception of the State Savings Bank, a leading
role in the financing of the building and construction sector is being
played by the Bulgarian-American Credit Bank, established by the Bulgarian-American
Enterprise Fund in 1996. The Bank offers mortgages covering up to 75 percent
of the value of a building, for loan amounts between $7,000 and $100,000,
with loan terms of 10 years, payable in equal monthly installments. Current
interest rates are 16 percent. So far more than $3 million has been loaned
to home buyers using this credit line. The BACB has also lent $10 million
for the building of small private hotels.
Over the near term, Bulgaria will rely heavily on foreign-owned banks
for commercial credit. Almost all of the privatized state-owned banks
have been purchased by foreign financial institutions. This also should
help the Bulgarian banking system improve its ability to provide commercial
credit and home mortgages for building construction.
Demographics & Economic Situation
Source:
Factbook.net
4. Key Contacts
a. Government Agencies and Trade Associations
Ministry of Regional Development and Public Works
Mr. Evgeni Chachev, Minister
Mr. Todor Vachkov, Deputy Minister
Ms. Vania Zegova, Deputy Minister
Ms. Violeta Angelieva, Head of Directorate of European Integration and
Harmonization with the European Rules and Technical Regulations
17-19, Kiril and Metodius Street
1000 Sofia
Tel: (359-2) 988-3177, 83-841
Fax: (359) (2) 987-2517
Bulgarian Construction and Building Chamber
Mr. Ilia Tassev, Chairman
Mr. Ivan Stoyanov, Secretary General
23, Chumerna Street
1202 Sofia
Tel: (359) (2) 988-6881
Fax: (359) (2) 988-6880
e-mail: bbcc@bnc.bg
website: htttp://www.bbcc.bnc.bg
Bulgarian Builders Association
Mr. Severin Popov, Manager
6, Sveta Nedelja Sq.
1000 Sofia
Tel: (359) (2) 88-31-69
Fax: (359) (2) 876-8647
National Association of Home Builders (Bulgarian organization)
Ms. Daniela Pehlivanova, President
49, Ekzarh Josif Street
Sofia 1000
Tel: (359) (2) 983-60-36
Fax: (359) (2) 983-18-63
e-mail: nahbbul@bnc.bg
b. Leading Importers/users of U.S Building Materials:
Fairplay International Ltd.
Mario Zahariev, President
9, Bademova gora Street
Sofia 1404
Tel: (359) (2) 58-150-16, 958-14-64
Fax: (359) (2) 958-16-21
e-mail: fairplay@inet.bg
Nato Properties
Ignat Ignev, President
41-43, Skobelev Blvd.
Sofia 1606
Tel: (359) (2) 953-05-04
Fax: (359) (2) 951-64-01
e-mail: natohome@bulnet.bg
GRIPS-PVC
Jonko Zemiarski
99, Petar Bogdan Street
Rakovski
Tel: (359) (32) 964-385
Fax: (359) (3151) 45-68
e-mail: ionkozem@yahoo.com
E 5 Holding Group
Sashko Germanov,President
Sofiiski geroi Street Block 122, entrance G
Sofia 1612
Tel: (359) (2) 581-712
Fax: (359) (2) 599-162
e-mail: e5ltd@techno-link.com
ROTA Engineering
Mr. Atanas Naydenov, President
59, Alexander Stamboliiski Blvd.
Sofia 1303
Tel: (359) (2) 981-55-67
Fax: (359) (2) 981-59-71
e-mail: rota-eng@plovdiv.ttm.bg
e-mail: ortasof@sofia.online
EURODOM Ltd.
Konstantin Levakov, General Manager
23 Vasil Drumev Street
Varna 9002
Tel: (359) (52) 608-431
Fax: (359) (52) 259-175
e-mail: Levakov@triada.bg
SEAL Top Engineering Ltd.
Simeon Petkov, Managing Director
7-11, Karnigradska Street
Tel: (359) (2) 980-88-27
Fax: (359) (2) 981-37-66
e-mail: simo@ttm.bg
Agency Mitev-Radulov
Georgi Radulov, Manager
26 Skobelevska Street
5500 Lovech
Tel: (359) (68) 46-042
Fax: (359) (68) 42-064
e-mail: amr@mbox.infotel.bg
c. Leading Importers or Wholesalers of Non-Residential Building Materials:
Transstroy-Sofia JSC
Angel Zlatev, Executive Director
29, Klokotnitza Street
1202 Sofia
Tel: (359) (2) 31-61-77
Fax: (359) (2) 32-41-40
Tirlin JSC
Sarkis Garabedian, Executive Director
27 Maritza Blvd.
Plovdiv 4003
Tel: (359) (32) 55-21-61 or 55-50-10
Fax: (359) (32) 55-37-26
CB-GUSV
Nikolai Banchev, Chief of the Supplies Department
54, Tzar Boris III Blvd.
4441612 Sofia
Tel: (359) (2) 53-31-50
Fax: (359) (2) 952-10-60
e-mail: gssv2@discom.net
Montagi Co.
Soyan Hadjiev, Executive Director
3, 165th Street
Sofia 1797
Tel: (359) (2) 72-35-67; (359) (2) 971-28-74
Fax: (359) (2) 971-20-82
e-mail: montagi@nat.bg
Ingstroy
Ilia Tasev, Executive Director
1, Kukush Street
Sofia 1040
Tel: (359) (2) 920-00-44
Fax: (359) (2) 920-03-97
e-mail: ingstroy@einet.bg
d. Trade Publications
ABC
20, Tsar Simeon Street
Sofia 1202
Tel/Fax: (359) (2) 980-2708
ASPECTS OF DESIGN, CONSTRUCTION AND INVESTMENT
29, Shandor Petyofi Street
Sofia 1606
Tel: (359) (2) 954-9037
Fax: (359) (2) 954-9029
STROITELSTVO ("Construction")
12, Uzumjovska Street
Sofia 1000
Tel: (359) (2) 986-1090
Fax: (359) (2) 980-9367
e-mail: city@netvisio.net
website: http://www.city.news-bg.com/
WHO IS WHO IN BULGARIAN CONSTRUCTION
WHO IS WHO IN BULGARIAN ARCHITECTURE
Lotus Advertising
4, Kokiche Street, Fl. 3
Sofia 1421
Tel/Fax.: (359) (2) 65-6174
Tel/Fax: (359) (2) 656-836
e-mail: lotus@bol.bg
website: http://www.lotus.bol.bg/
5. Trade Promotion Opportunities
STROIKO 2000 October 25-31,2000, Sofia
STROIKO 2001 March 21-27, 2001, Sofia
Commercial Service Sofia organized the first U.S. Pavilion in the semi-annual
STROIKO show in March 2000, and plans to organize a second U.S. Pavilion
at the STROIKO to be held in March 2001. STROIKO is Bulgaria's biggest
trade fair in the housing industry. The show provides the building community
exposure to mostly European products and technology related to the home
building industry, commercial building materials and equipment, as well
as remodeling and home furnishings.
Contact information for STROIKO 2000:
Arch. Zdravko Gochev
National Palace of Culture
Tel/Fax: (359) (2) 963-06-05, 963-11-30, 952-10-04
e-mail: miniart@mail.erix.net
6. Regional Opportunities
Batimat is the only regional trade fair in the building and construction
sector. It is held in March of each year in Istanbul, Turkey.
The contact information of the organizing company is as follows:
CNR
Tel: [90] (212) 663-0881
Fax: [90] (212) 663-0973
www.cnr.net
email: info@cnr.net
Source: US
Dept. of Commerce - 2001
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