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ROMANIA COUNTRY COMMERCIAL GUIDE FY2002
LEADING SECTORS FOR US EXPORTS AND INVESTMENTS

ELECTRICAL POWER SYSTEMS
ITA Industry Code: ELP

Over the next ten years, total investment in the sector is expected to amount to $12-15 billion. Investments would mainly target the completion of the second unit of Cernavoda nuclear plant (about $750 million), the completion of hydropower plants, and the rehabilitation of thermal power plants. The contract for the completion of the second unit of Cernavoda nuclear power plant (a 700 MW reactor based on Canadian Candu technology) has been signed. Work will be carried out by Atomic Energy of Canada and the Italian firm Ansaldo. Hydropower plants where construction works have reached a completion ratio of at least 70% will be a priority over 2001-2002. The other plants (with completion levels of 20-50%) will be either privatized, or included in joint-stock companies with private partners.

Transelectrica, the electricity transmission and dispatching company, has received loans from EBRD, EIB, and EC-PHARE for a project designed to improve the reliability of the power transmission and communications systems and to provide the necessary metering facilities to support the development of a competitive power market. The project (estimated cost: $231 million) will require the procurement of the following goods and services: rehabilitation and installation of optical fiber; upgrading of telecommunications terminal equipment; supply and installation of OffGrid communication links with major power stations; supply and installation of the metering system for the wholesale electricity market, including Current-Transformer, Voltage-Transformer, and Remote-Terminal-Unit facilities; hardware and software for the market operator; and consulting.

Data Table


1999
2000
2001
(USD Millions)
A) Total Market Size
282
315
375
B) Total Local Production
100
120
150
C) Total Exports
18
25
25
D) Total Imports
200
220
250
E) Imports from the U.S.
20
50
100


Note: The above statistics are unofficial estimates.


RAILROAD EQUIPMENT
ITA Industry Code: RRE

The Romanian railroad network consists of 22,000 km. of lines, of which half are core and half are lighter density secondary lines. The National Railroad Company (SNCFR) is in the middle of a restructuring and modernization program that benefits from substantial loans granted by EBRD, EIB, the Japanese Bank for International Cooperation (JBIC), and the World Bank. This massive funding will assist with the integration of the pan-European corridors IV and IX into the European railroad network. While World Bank loans are predominantly programmed for track rehabilitation, track measurement equipment, and software and telecommunications systems to improve operations, JBIC will grant $100 million to a project aimed at upgrading 65 Diesel engines belonging to SNCFR, over the next three years. This contract is closely related to the privatization of Electroputere, the largest producer of railway and urban vehicles on the Romanian market. To date, Electroputere has produced about 3,800 locomotives (diesel and electric), from which 40% were exported to such countries as Poland, Bulgaria, former Yugoslavia and China. Electroputere's privatization process is due to be completed in the second half of 2001. The buyer of Electroputere is likely to win the $100 million JBIC- funded contract and be locked-in for years to come for business in Romania and the region.

SNCFR's modernization programs offer attractive trade and investment opportunities for U.S. suppliers of railroad equipment. There is a growing presence of U.S. firms in the Romanian railroad sector. General Electric has offices in Romania and the Electro-Motive Division of General Motors recently rehabilitated two 2100 HP diesel locomotives with their Romanian builder, Electroputere. Trinity Industries purchased former railroad workshop facilities and turned them into freight car rebuilding/overhaul shops. They also purchased a separate workshop to build new cars. Greenbrier has also expressed an interest in manufacturing railroad cars in Romania. Timken is in Romania in the freight car roller bearing business. At least one U.S. architectural-engineering firm, Louis Berger International, has been doing construction management work for the railways for some time. The Seneca Group has been working with SNCFR on restructuring and on equipment feasibility assessment.

Data Table



1999
2000
2001
(USD Millions)
A) Total Market Size
278
320
395
B) Total Local Production
100
120
165
C) Total Exports
12
20
25
D) Total Imports
190
220
250
E) Imports from the U.S.
10
30
80


Note: The above statistics are unofficial estimates.


TELECOMMUNICATIONS EQUIPMENT
ITA Industry Code: TEL

During 2001-2002, the Romanian telecommunications equipment sector is expected to continue its dynamic growth. Major procurements will be related to the implementation of the following projects, for which the Ministry of Communications and IT will launch tenders in the second half of 2001:

Expansion of the SDH network of the National Radio-communications Company (NRC); Modernization of NRC's network infrastructure for "Romania 1" TV channel ;
Development of NRC's wireless point-multipoint network in the 26GHz band;
NRC's SDH node connections for ATM network support;
Modernization of NRC's long and medium-wave transmitters network;
Modernization of NRC's short-wave transmitters network;
Developing and modernizing the infrastructure of the "TVR 2" channel;
Developing and modernizing the FM-CCIR transmitter network (87.5-108 MHz).

In spite of heavy competition from Western European firms, U.S. companies stand good chances of concluding important deals related to these projects.

In the fall of 2001, the government will launch tenders for two national licenses for wired telephony and four national licenses for 3G telecommunications. The building of these six national telecommunications networks, which will take several years to complete, will generate transactions amounting to billions of dollars.

Data Table



1999
2000
2001
(USD Millions)
A) Total Market Size
1,000
1,050
1,200
B) Total Local Production
360
194
210
C) Total Exports
0
0
0
D) Total Imports
640
856
990
E) Imports from the U.S.
60
55
75


Note: The above statistics are unofficial estimates.


COMPUTER HARDWARE
ITA Industry Code: CPT

Imports cover about 55 percent of the Romanian computer hardware market, and come mainly from such traditional U.S. suppliers as IBM, Compaq, Hewlett-Packard, and Cisco. One of the most important customers of companies in this sector is the Romanian government, which is implementing some of the largest IT programs in the country (integrated system for tax collection, integrated system for the National House of Health Insurance, etc.) Projections for 2001-2003 estimate that the market will grow by an average of 12 percent annually. Recent initiatives of the Romanian government may, however, stimulate a faster growth, especially in the field of personal computers. The launching, by end-2001, of a $200 million project for supplying more than a thousand schools and high schools with IT laboratories permitting access to Internet will generate a surge in the PC market. Major U.S. computer hardware firms in Romania are prepared to play an active role in helping the government implement this project.

Best prospects include: PC6x86, PC5x86, PCPentium II-333MHz, network interfaces and other communication interfaces, as well as multimedia equipment.

Data Table



1999
2000
2001
(USD Millions)
A) Total Market Size
210
205
215
B) Total Local Production
120
115
115
C) Total Exports
25
20
20
D) Total Imports
115
110
120
E) Imports from the U.S.
90
85
100


Note: The above statistics are unofficial estimates.


COMPUTER SOFTWARE
ITA Industry Code: CSF

This sector's growth potential over the next three years (about 15 percent annually) will definitely favor U.S. exports. About 75 percent of all foreign software products in Romania are American. Microsoft and Oracle lead the import market, being followed by SAP (Germany), Scala (Sweden), Informix (U.S.), Baan (The Netherlands), and several Japanese companies. A significant amount of software is produced in Romania by local branches of foreign companies. In most cases, such software products are totally or partially exported.

The software import market is expected to grow significantly in conjunction with the implementation of some large Government-supported IT projects to be completed in the near term (e.g. computerization of the public administration of 2,800 localities, computerization of Romania's General Cadastre, integrated system for collection of taxes on global income, integrated information system for the National House of Health Insurance, rehabilitation and restructuring projects in the areas of transportation and energy, etc.) A number of other projects, which have been recently approved by the government, will contribute importantly to an upsurge in the market. Some of the most significant projects in this group are:

Implementation of a National Network of computerized services;
Implementation of e-Market
Development of the "Romanian Gateway" Portal
Implementation of WEB Videoconferencing
Development of Info-Kiosks for citizens
Development of the e-Referendum program
Implementing e-Public Procurement
Creation of a Cyber Center
Development of a management information system for public administration.

Data Table



1999
2000
2001
(USD Millions)
A) Total Market Size
90
85
95
B) Total Local Production
25
25
35
C) Total Exports
20
23
30
D) Total Imports
85
83
90
E) Imports from the U.S.
64
62
70


Note: The above statistics are unofficial estimates.


AIRCRAFT AND PARTS
ITA industry code: AIR

Romanian demand for aircraft and parts is expected to witness a moderate but constant increase over the next years, with the aggregate market size for 2001-2003 reaching an estimated value of $300 million. The market will be dominated by purchases made by the national carrier, Tarom. Major procurement will include four B-737-700/800's and, possibly, one or two short-haul aircraft for use on domestic and regional lines. Purchases to be made by smaller air carriers and by general aviation companies (small jet planes, micro-light aircraft, and helicopters) will also contribute to this market's upsurge. In addition, the country's four aircraft factories and all of the auxiliary facilities producing for the aerospace industry routinely import aircraft parts and supplies for their manufacturing programs.

Data Table



1999
2000
2001
(USD Millions)
A) Total Market Size
85
90
100
B) Total Local Production
30
25
30
C) Total Exports
5
5
5
D) Total Imports
60
70
75
E) Imports from the U.S.
2.1
33.2
40


Note: The above statistics are unofficial estimates, except for the 1999 and 2000 figures on imports from the U.S., which come from official U.S. Department of Commerce statistics.


MEDICAL EQUIPMENT
ITA Industry Code: MED

The Romanian import market for medical equipment is dominated by German, Austrian, and Italian companies. U.S. companies with a more significant share of the market include: General Electric, Hewlett Packard, Beckman Coulter, Picker, Stryker, ATL, Varian, Alcon, Coherent, Perkin Elmer, Medronic, Abbot, Becton Dickinson, Helena Laboratoris, and Biogenis. To counter Western European competition, U.S. companies should consider establishing joint ventures and making direct investment, particularly by the acquisition of hospitals, health centers, clinics, or medical equipment factories which are slated for privatization.

Data Table



1999
2000
2001
(USD Millions)
A) Total Market Size
85
95
110
B) Total Local Production
10
10
10
C) Total Exports
0
0
0
D) Total Imports
75
85
100
E) Imports from the U.S.
9.7
26.5
30


Note: The above statistics are unofficial estimates, except for the 1999 and 2000 figures on imports from the U.S., which are official U.S. Department of Commerce statistics.

Best Prospects for Agricultural Products

MEAT

Romania's domestic meat production is insufficient to meet total consumption. In 1999, Romanian imports of U.S. poultry and beef variety meats reached $4.0 million. For 2000, total U.S. poultry and meat exports are expected to drop to about $3 million because of non-tariff barriers introduced by the Romanian Government. The main competitors are Canada, EU, and CEFTA countries.

Data Table



1999
2000
(USD Millions)
A) Total Market Size
95
85
B) Total Local Production
75
65
C) Total Exports
5
3
D) Total Imports
30
20
E) Imports from the U.S.
4
3


Note: The above statistics are unofficial estimates, except for the 1999 and 2000 figures on imports from the U.S., which are official USDA data.



Source: US Dept. of Commerce


Demographics & Economic Situation
Population age structure
Marriage age by region
Full demographic details
Key Economic Indicators

Source: Factbook.net

 
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